SEIBU - Valentines 2024

SEIBU X Chocomo Valentines 2024

Art Direction

Led the art direction for SEIBU’s Valentine’s 2024 campaign, a collaboration between illustrator Chocobo and J-pop group WATWING. Defined the visual strategy and creative framework, aligning the artist’s illustration style with SEIBU’s brand standards and commercial goals. Established a cohesive visual system for logos, titles, typography, and layouts, ensuring consistency and clarity across all campaign assets. Served as the creative liaison between client and artist to deliver a unified, market-ready visual identity.