YOUTHGAKUEN X META

YOUTHGAKUEN X META

Art Direction

Motion Graphics

Led the art direction for a social media campaign in collaboration with Youth Gakuen and Instagram (Meta), focused on increasing user engagement through custom Instagram filters and stickers. Directed the creative concept and design of interactive assets, informed by close collaboration with school-age users to understand their preferences and behaviors. By aligning the visual direction with the Japanese market’s strong adoption of face-tracking and dynamic filters, the campaign successfully encouraged photo sharing and peer-to-peer engagement.