Koala

Koala swatchbook

Editorial Design

How to hand over different fabrics and textures to customers was an inquiry of Koala, offering their vast catalog of products in their Japanese market.

Since the greater part of Koala's products involve big pieces of furniture, mattresses, bed mats, and more, their goal was to share with people new textiles and finishes for people to touch before purchase.

The brand's overall appeal and trust reflect functionality, sophistication, and minimalism as their visual language. The main content of this swatch book is to highlight the products with their clean photography to present what Koala has to offer.

The goal was to unify the entire visual language of the brand to the swatchbook achieving a slick showcase of products using their brand assets which differentiates the brand from its competitors and the rest of the industry. Any additional visual elements should only complement the images.