Hayaya

Hayaya

Branding

Art direction

Led the art direction for Hayaya, an educational card and board game focused on emotional awareness and creativity, developed by a collective of Peruvian elementary school teachers. Translated the educators’ pedagogical vision into a cohesive visual system across cards, board components, and game materials, ensuring the design supported imagination and emotional exploration. As the project expanded, directed the visual development of an accompanying sketchbook to extend the learning experience. Enabled the creators to focus on psychology and teaching methodology by clearly communicating their vision through a unified, child-centered visual language.

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